Pricing that scales with your ambition.
Elo is your 24/7 Smart Coach Assistant. Human mentor support scales through Coaching Credits + small-group guidance— so you get real momentum without hidden limits.
Plans
Start with the support level you want today. Upgrade anytime as you grow.
Annual saves 2 months (best value).
A premium on-ramp: fast clarity, simple practice, and just enough structure to start shooting better this week.
- Micro-lessons + quick coaching
- Weekly challenge prompts
- Basic shoot planning (shot lists + starter settings)
- Elo critiques: 5 / month (light limits)
- Retention: keep last 3 critique threads
- Community Q&A threads (peer + mentor presence as available)
- Coaching Credits marketplace access (member-rate when launched)
- Upgrade any time for included credits + priority help
Cancel anytimeAnnual saves 2 months
Consistency + accountability: build skills with weekly structure and mentor-led momentum.
- Deeper lessons + smarter troubleshooting
- Weekly plan builder (15/30/60-min practice plans)
- Elo critiques: 25 / month
- Retention: 90 days OR last 10 threads
- Mentor-led office hours / Q&A threads
- Community challenges with feedback prompts
- Coaching Credits available for critiques + 1:1 (member-rate when launched)
Cancel anytimeAnnual saves 2 months
Faster results with personalization + included human support—without burning the business at scale.
- Advanced teaching + edge cases
- Student memory (gear/goals/style/recurring mistakes)
- Multi-image diagnosis (up to 3 images)
- Elo critiques: 75 / month
- Retention: 1 year (unlimited threads)
- Includes 4 Coaching Credits / month (rollover while active)
- Use credits for async critiques, priority upgrades, or member-rate 1:1
- Priority responses in Q&A threads
- Quarterly small-group Portfolio Tune-Up
Cancel anytimeAnnual saves 2 months
Portfolio-level growth with priority coaching, live small-group support, and the flexibility to add 1:1 when you choose.
- Highest Elo limits + proactive coaching nudges
- Project / Portfolio mode (cohesive body of work support)
- Elo critiques: 200 / month
- Unlimited retention + highest storage
- Includes 12 Coaching Credits / month (rollover while active)
- Monthly Portfolio Room (live small group: 60 min, 6–10 people)
- Bounded mentor messaging (2 msgs/week, 48h SLA)
- Optional 1:1 via Coaching Credits (not bundled monthly)
Cancel anytimeAnnual saves 2 months
How it works
A clear loop. A clean upgrade path.
Every plan runs on INFORM → PRACTICE → FEEDBACK → REPEAT. Elo gives you daily structure. Mentor time scales through Coaching Credits so it stays premium and sustainable.
Join Early Access, create your account, and pick a plan that matches your pace.
Get micro-lessons, shoot plans, drills, and critiques—so you always know your next best step.
When you want expert eyes, use included mentor perks (Pro/Mastery) or add Coaching Credits for 1:1s and premium critique—no surprise "unlimited" promises.
Coaching Credits
Add mentor-delivered support when you want it — critiques + 1:1 sessions.
- 1 credit = $10
- Standard async critique: 2 credits ($20)
- Priority async critique: 3 credits ($30)
- Portfolio review: 6 credits ($60)
- 30-min 1:1: 9 credits ($90)
- 60-min 1:1: 18 credits ($180)
- Credits roll over while your plan is active; unused credits expire after 12 months inactive.
- Standard async critique2 credits ($20)
- Priority async critique3 credits ($30)
- Portfolio review (deep async)6 credits ($60)
- 30-min 1:1 session9 credits ($90)
- 60-min 1:1 session18 credits ($180)
Not sure which plan to choose?
Answer 3 quick questions — we’ll point you to the best fit.
Compare plans
Elo gets more personalized as you level up, and human mentor coaching becomes more hands-on.
| Feature | Explorer | Core | Pro | Mastery |
|---|---|---|---|---|
| Annual billing (2 months free) | ✅ | ✅ | ✅ | ✅ |
| Elo level | Lite | Standard | Deeper | Priority |
| Coaching Credits included | — | — | 4/mo | 12/mo |
| Portfolio Room | — | — | Quarterly | Monthly |
| Messaging | — | — | — | 2 msgs/week, 48h SLA |
| Retention | Last 3 | 90 days or 10 | 1 year | Unlimited |
| Weekly challenges + drills | ✅ | ✅ | ✅ | ✅ |
| Weekly plan builder | — | ✅ | ✅ | ✅ |
| Student Memory | — | — | ✅ | ✅ |
| Multi-image diagnosis | — | — | ✅ (up to 3) | ✅ |
FAQ
Everything you need to know about billing, plan changes, critiques, and mentor coaching.
How does billing work?
Subscriptions renew automatically each month. You can manage your plan anytime in account settings.
Can I cancel anytime?
Yes. Cancel anytime. Your plan stays active through the end of your billing period.
If I cancel, do I lose my Early Access rate?
Your Launch Member rate stays locked in while your membership remains active. If you cancel and rejoin later, you’ll rejoin at current pricing.
What’s the difference between Elo and human mentor coaching?
Elo is your 24/7 Smart Coach Assistant for daily guidance and structured practice. Human mentors add nuance, strategy, accountability, and portfolio-level direction — plus critique when you want it.
How do human mentor critiques work (queue-based)?
Critiques are submitted through a review queue for fairness and quality. Turnaround time varies by tier.
Are mentors available 24/7?
No — and that’s intentional. Elo is available anytime for fast help, and mentors provide deeper coaching within healthy boundaries.
Lock in your Launch Member rate — Early Access pricing is limited.
Choose monthly or save 2 months with annual.