PhotoCoach ProPowered by Elo ✨

Your next best step in photography — every time you pick up the camera.

PhotoCoach Pro is a world-class photography learning platform for every level — powered by Elo (your intelligent photo coach) and supported by real professional photographer mentors — so you see more clearly, shoot with intention, and feel real progress every time you pick up a camera.

Launch pricing locks while active. Cancel anytime.

No more: tutorial spirals • guessing • “why are my photos still not sharp?”
Yes to: clarity • reps • feedback • real progress

You don’t need more information. You need a system.

Most photographers aren’t stuck because they “don’t know enough.” They’re stuck because they don’t know what to do next, what to practice, or how to get feedback that actually changes their results.

PhotoCoach Pro fixes that with one simple loop:

INFORM → PRACTICE → FEEDBACK → REPEAT
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A loop that makes progress predictable.

INFORM (Clarity)

Ask Elo anything and get: a clear explanation, starter settings, common pitfalls, and your next best step.

PRACTICE (Reps)

Do short challenges and skill drills designed to build one specific skill at a time — even on busy weeks.

FEEDBACK (Growth)

Submit your work and get coaching that’s specific, kind, and actionable — then practice the exact rep that improves your next shoot.

Add MENTORS when you want human nuance. Add COMMUNITY when you want momentum. Add LIVE when you want real-world experiences.

Elo is your 24/7 coach. Mentors are your accelerators.

Elo is best for:
  • Fast answers that make sense (no jargon, no rabbit holes)
  • Shoot planning in minutes (light, settings, timing, approach)
  • Troubleshooting focus, exposure, motion blur, composition
  • Turning “I’m stuck” into “here’s my next rep”
Mentors are best for:
  • Nuance, strategy, and creative direction
  • Portfolio/project guidance (cohesion, storytelling, sequencing)
  • Critique that turns into measurable improvement
  • Real-world decision making in the field

Mentor support is flexible: use Coaching Credits for mentor-delivered critiques + 1:1 sessions (or follow your plan’s included benefits).

Everything you need to improve — in one place.
  • Guided learning paths so you always know what matters next
  • Weekly practice rhythms that get you shooting (not just scrolling)
  • Feedback that creates action (what to fix, why it happened, what to practice next)
  • A coaching-first community that keeps momentum high
  • Optional mentor support when you want expert eyes and accountability
Why PhotoCoach Pro works when everything else didn't:
  • You don’t just learn — you practice (and practice is designed for real life)
  • You don’t just get opinions — you get next steps
  • You don’t grow alone — you have Elo, mentors, and a community loop

Built for every photographer — because progress looks different for everyone.

Beginners

Confidence without overwhelm

Hobbyists

Structure that makes you consistent

Travel & Everyday

Capture life with intention

Wildlife & Nature

Field-tested technique + timing

Portrait & People

Light, connection, and consistency

Creative Storytellers

Style, voice, and meaningful projects

Here’s What You’ll Unlock Inside PhotoCoach.pro

A guided, gamified, and deeply personal way to grow your photography — all in one cinematic experience.

Smart Lesson Path

From foundations → mastery. Learn your way, see your progress, and stay clear on what’s next.

Creative Dashboard

XP tracker, badges, achievements, and next steps — all in one place, designed for focus.

Assignment Submissions

Submit your work, get feedback, and build a portfolio that actually shows your growth.

Photography Adventures

Location guides, field tips, and real shooting scenarios designed by Todd for real-world learning.

🔥Early Access Pricing — limited spotsLaunch Member rate locks while active. Cancel + rejoin later = current pricing.

Start light. Level up anytime.

Elo scales with you. Mentors scale with your ambition.

Launch Member rate locks while active. Cancel + rejoin later = current pricing.

Annual saves 2 months vs monthly.

Explorer
Start light
$100/yr
$50/yr
Early Access Price
$5/mo billed annually • 2 months free

A premium on-ramp: fast clarity, simple practice, and just enough structure to start shooting better this week.

Elo (Lite)
  • Micro-lessons + quick coaching
  • Weekly challenge prompts
  • Basic shoot planning (shot lists + starter settings)
  • Elo critiques: 5 / month (light limits)
  • Retention: keep last 3 critique threads
Mentors (Optional)
  • Community Q&A threads (peer + mentor presence as available)
  • Coaching Credits marketplace access (member-rate when launched)
  • Upgrade any time for included credits + priority help
Best for: Beginners + casual shooters who want direction without commitment.

Cancel anytime • Annual saves 2 months

Core
Structured growth
$290/yr
$190/yr
Early Access Price
$19/mo billed annually • 2 months free

Consistency + accountability: build skills with weekly structure and mentor-led momentum.

Elo (Standard)
  • Deeper lessons + smarter troubleshooting
  • Weekly plan builder (15/30/60-min practice plans)
  • Elo critiques: 25 / month
  • Retention: 90 days OR last 10 threads
Mentors (Guidance)
  • Mentor-led office hours / Q&A threads
  • Community challenges with feedback prompts
  • Coaching Credits available for critiques + 1:1 (member-rate when launched)
Best for: Steady improvers who want structure, repetition, and momentum.

Cancel anytime • Annual saves 2 months

Pro
Personalized coaching
Most Popular
$590/yr
$390/yr
Early Access Price
$39/mo billed annually • 2 months free
Includes 4 Coaching Credits / month

Faster results with personalization + included human support—without burning the business at scale.

Elo (Deeper Mode)
  • Advanced teaching + edge cases
  • Student memory (gear/goals/style/recurring mistakes)
  • Multi-image diagnosis (up to 3 images)
  • Elo critiques: 75 / month
  • Retention: 1 year (unlimited threads)
Mentors (Included)
  • Includes 4 Coaching Credits / month (rollover while active)
  • Use credits for async critiques, priority upgrades, or member-rate 1:1
  • Priority responses in Q&A threads
  • Quarterly small-group Portfolio Tune-Up
Best for: Serious learners who want personalization + real mentor leverage.

Cancel anytime • Annual saves 2 months

Mastery
Max acceleration
$1490/yr
$990/yr
Early Access Price
$99/mo billed annually • 2 months free
Includes 12 Coaching Credits / month

Portfolio-level growth with priority coaching, live small-group support, and the flexibility to add 1:1 when you choose.

Elo (Priority)
  • Highest Elo limits + proactive coaching nudges
  • Project / Portfolio mode (cohesive body of work support)
  • Elo critiques: 200 / month
  • Unlimited retention + highest storage
Mentors (Priority + Credits)
  • Includes 12 Coaching Credits / month (rollover while active)
  • Monthly Portfolio Room (live small group: 60 min, 6–10 people)
  • Bounded mentor messaging (2 msgs/week, 48h SLA)
  • Optional 1:1 via Coaching Credits (not bundled monthly)
Best for: Portfolio builders and photographers chasing mastery + priority support.

Cancel anytime • Annual saves 2 months

Not sure which plan to choose?

Which plan is right for me?

Answer 3 quick questions — we’ll point you to the best fit.

0of 3 answered
1) Your goal right now?
2) How much human mentor support do you want?
3) How often do you want critiques?
Choose one answer in each column to see your recommendation.

Want help choosing? Start with Explorer to start light, or choose Pro for the fastest improvement.

You’ll never shoot alone again (unless you want to).

Weekly challenges, shared wins, mentor-guided threads, and support that keeps you moving — without the chaos.

  • Doable weekly challenges (15–30 minutes)
  • Beginner-friendly, coaching-first culture
  • Genre-friendly spaces (wildlife, landscape, portrait, macro, street, travel, more)

A Global Photography Community

Connect with photographers across continents. Learn together. Grow together. Share your wins and celebrate your creative journey.

Ava Thompson
Rafael Lima
Emma Carter
Ishaan Patel
Naledi Mokoena
Haru Tanaka
Sophie Nguyen

The world is full of photographers — your journey is just beginning.

Join Early Access.

Early Access gets you launch perks, priority beta access, and pricing that locks while you stay active.

✨ Launch Member badge (permanent)

A permanent Launch Member badge displayed on your profile (Early Access).

🚀 Early beta feature access

Use major features long before public release.

🎁 Bonus mini-course drops

Extra drops and mini-lessons for early members.

📅 Priority workshop/outing access

Get early access to limited-capacity events.

💬 Direct feedback channel

Help shape PhotoCoach Pro as we build.

🧭 Early pricing that won’t return

Your launch rate stays locked while active.

No spam. Only updates that move your photography forward.

Mentors wanted: help photographers grow faster.

Join the Mentor Collective. The structured loop, Elo, and community are already here — add your expertise and make real impact.

For Mentors

Ready to feel real progress this month?

Join PhotoCoach Pro and start the loop today.

How It Works

Cancel anytime. Upgrade anytime.

Be the First to Experience PhotoCoach.pro

Join our early access list and get priority updates, beta invites, and exclusive perks as we launch the next evolution of photography education.

Zero spam. Only updates that help your creativity grow.